The days of a domain name being just a web address are long gone; today, domain names are a critical element of your marketing toolbox. In this presentation, learn how you can build a portfolio of traffic-generating “Direct Navigation” domain names to drive additional traffic to your web site while simultaneously increasing conversion rates.
“Direct Navigation” domain names—essentially highly-targeted descriptive domain names that users type directly into their browser—are one of the fastest growing advertising channels: in 2007, nearly 10% of all paid search clicks—an estimated $1 billion worth—were derived from direct navigation portals.
Do you know how to take advantage of direct navigation traffic? Who are these users who search via domain names rather than Google, and how can you best sell to them?Via case studies and empirical research, Johnston will help attendees learn:
What is direct navigation traffic?
How does your choice of domain name effect search engine placement?
How does your choice of domain effect your ad click-through rates?
How can you capture traffic from users “searching without a search engine?”
How can you build a portfolio of descriptive domain names that will generate targeted traffic for
many years to come?
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